by Mark Elijah Rosenberg
August 11th, 2010

Rooftop alum Bradley Beesley’s (Mr. Hypnotism) rousing, hardscrabble doc Sweethearts of the Prison Rodeo is embarking on a Western Swing Tour. Similar to Rooftop’s own tour of Josh Fox’s film Gasland, is this sort of maneuver a fun but necessary requirement for an independent film or documentary to thrive in a crowded market? The tour will lead into the film’s DVD release on (Rooftop alum-run) Carnivalesque Films October 25.

[more after the jump]

Click photo for a trailer for "Sweethearts of the Prison Rodeo"

From the release:

Cinema Purgatorio announced today that critically acclaimed documentary, Sweethearts of the Prison Rodeo will make its theatrical debut nationwide in a Western Swing tour starting this September.  The tour includes dates at movie theaters, universities, and correctional facilities.  
Director Bradley Beesley will accompany the tour, which starts in NYC, moves to Austin and to venues across the deserts and mountains, then into the Pacific Northwest, before heading back toward Oklahoma.  He will be a special guest at regional festivals in New Orleans, Seattle and the Starz Film Center in Denver, and at a special screening for inmates at the Southern New Mexico Correctional Facility.  The theatrical roll out will be followed by the Carnivalesque Films DVD release, scheduled for October 25, 2010.

Sweethearts of the Prison Rodeo goes behind prison walls to follow convict cowgirls on their journey to the 2007 Oklahoma State Penitentiary Rodeo. In 2006, female inmates were allowed to participate for the first time. In a state with the highest female incarceration rate in the country, these women share common experiences such as broken homes, drug abuse and alienation from their children.

Since 1940, the Oklahoma State Penitentiary has held an annual ‘Prison Rodeo.’ Part Wild West show and part coliseum-esque spectacle; it’s one of the last of its kind – a relic of the American penal system. Prisoners compete on wild-broncs and bucking bulls, risking life-long injuries. For inmates like Danny Liles, a 14-year veteran of the rodeo, the chance to battle livestock offers a brief respite from prison life. Within this strange arena the prisoners become the heroes while the public and guards applaud.

The film has been called”Honest, moving and uplifting” (Filmmaker Magazine), “A pure a piece of movie-making. Gorgeous, insightful, hilarious!” (AJ Schnack), and “a story of gladiatorial desperation and hope, tied up with one whole lot of Oklahoman heart” (Time Out London). 

Sweethearts of the Prison Rodeo was previously viewed at SXSW, BFI London and AFI-Discovery Channel Silverdocs Documentary Festival and had its broadcast premiere with HBO Documentary Films and Channel 4 in London.

Information about the Western Swing tour, including tour dates and locations can be found at and for trailers, news and outreach information, visit   Information about DVD sales can be found at and to save the film on Netflix, visit

For more information on theatrical, interviews and DVD contact: Lauren Grimes, 301.651.5152,  or Jody Arlington, 202.316.4316


Leave a comment or trackback from your own site.

Leave a Reply

Join Mailing List

Follow Rooftop FilmsFacebookTwitterMySpace
About Rooftop Films

Rooftop Films is a New York based non-profit whose mission is to engage diverse communities by showing independent movies in outdoor locations, producing new films, coordinating youth media education, and renting equipment at low cost to artists.


NY Magazine Eastern Effects Edgeworx Studios Sailor Jerry Vulture SXSW Film NEA Listrak Two Boots Pizza Ray-ban Festology The Ford Foundation Fledgling Fund IFP NYSCA NYCulture indieWIRE Dirty Bandits Brigade marketing Listrak Intrepid Travel Radeberger Clausthaler