The Well
New York City

In The Backyard at The Well

272 Meserole St., Brooklyn, NY 11206

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Saturday Sep 15, 2012

The Well (New York City)
In The Backyard at The Well
272 Meserole St., Brooklyn, NY 11206

Official Link: http://thewellbrooklyn.com/


Managing partners Shay Vishawadia and Josh Richholt are proud to announce the much anticipated opening of THE WELL located at 272 Meserole Street, two blocks from the Montrose stop on the L line. THE WELL is Brooklyn’s newest and most ingeniously curated bar, public house, and performance space, home to more than 300 beers, 20 champagnes; a wall of liquor and a quarter-acre of private outdoor space devoted to special events and live music.
With an array of over 60 beers on tap, over 250 in bottles, and an exclusive signature brew made by our friends at Coney Island Brewing Company, THE WELL takes its place among NYC’s most prestigious bars. But its not just about the beer, with a selection of over 20 different champagnes and sparkling wines, frozen drinks, and cocktails, there is a favorite tipple for everyone. An astonishing vaulted ceiling frames 4,000 square feet punctuated by strikingly massive columns and a staff trained to guide both zymurgical experts and neophytes without judgment. Drinkers of high end craft beer or light beer alike are equally welcome; THE WELL firmly believes the only wrong beer is no beer. Dan Cipriani, proprietor of local Brooklyn favorites Lodge and Urban Rustic, brings his acclaimed skills to THE WELL with a selection of gourmet pub food available all night long.
THE WELL has the firepower to impact globally, but it’s a Brooklyn bar at heart. “We fell in love with the neighborhood the same time we fell in love with the space,” says Shay Vishawadia, the former VP of East Coast Operations of The Knitting Factory. THE WELL joins a vibrant community (including Danbro Studios , Bushwick Supply and Newtown Internet Radio) housed in the former Hittleman Brewery, a historic building erected in 1867 and a surviving gem on Brooklyn’s once famed Brewer’s Row. “There used to be 17 breweries in 9 blocks of land around here and they thrived for decades,” notes Joshua Richholt, formerly of Jazz Standard and The Knitting Factory. “It’s been 60 years since the brewery shut down. With The Well, we want to help bring that spirit back to this neighborhood. We know it’s going to take more than just us to make that happen. It’s going to take a community.”
THE WELL’s secret weapon to build that community is in the bar’s backyard recreation and performance area. The venue’s adjacent 11,000 square foot private outdoor space is designed to serve as a gathering space for the neighborhood, offering public activities, community events, sports and more year round.
Senior Talent Buyer Chris White, former showcase director of the CMJ Music Festival, along with the rest of the booking staff, will bring some of the world’s best known and most beloved performing artists to THE WELL with a lineup of pop, rock and hip hop artists as diverse and as talented as Brooklyn itself.
THE WELL promises to continue to surprise and innovate with a constantly evolving beer list; extensive summer and fall music and event bookings TBA; a rigorous social-media based Beer Club designed to help members increase their beer knowledge and community, better explore the extensive menu and recommend and buy drinks for friends; long term plans for outdoor winter sporting events; and the soon-to-be-formally-announced opening of THE WICK, the adjoining indoor live music venue to THE WELL.
We invite you to join us for a tour of the biggest local bar you’ve ever seen. Begin a tradition. Start something big. Drink in the history.


DIRECTIONS

Take the L Train to Montrose Avenue


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Rooftop Films is a New York based non-profit whose mission is to engage diverse communities by showing independent movies in outdoor locations, producing new films, coordinating youth media education, and renting equipment at low cost to artists.

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